Havas Worldwide Zurich and Geneva share a single claim: Creating Future. We want to create added value by developing ideas. Not by coming up with any sort of inspiration but with a central, unique concept designed to win people over. A prerequisite for a winning idea is a profound knowledge of the relation between brand and people.
A winning idea is like a steady drop aimed at nurturing and sustaining effective brand management. A winning idea is rewarding – for the advertiser and for the public. And for us, the originators.
Digitalization increasingly enables consumers to skip advertising by pressing a button. More than ever before, advertising is expected to be fresh and bold: TV commercials people talk about, or ads good enough to hang in the bedroom. On-line advertising forwarded to friends. Tools such as Havas-5-Star and 3Q help to evaluate concepts before they are produced. If ideas are creative, they will not be perceived as a nuisance. Instead, creative ideas are shown to draw more and more people. And they also win awards: Havas Worldwide Zurich and Havas Worldwide Geneva are among the top-ranking creative agencies in Switzerland and abroad – and have been for years.
The digital revolution has fundamentally changed what marketing is expected to deliver. Crossmedia requires “crosswork”. At Havas Worldwide Zurich and Geneva, our web project managers are involved in all working processes from the very start in order to increase the impact of our work by unleashing the multiplication potential of today’s digital media.
With our unique ProSumer studies (ProS) – a world premiere – we tap innovative consumer knowledge to anticipate future developments and to trigger more effectively a trend for the brand.
By operating both full-service agencies Havas Worldwide Zurich and Havas Worldwide Geneva we bridge the gap between two distinct language communities for a real-life multicultural experience. With 316 agencies in 75 countries and more than 10,000 staff members, Havas Worldwide Worldwide ranks among the world’s top 5 networks: networked power for the benefit of clients in Switzerland and beyond.