Havas Worldwide Zurich/Havas Worldwide Geneva

With integrated units for Online and Direct Marketing, Branding (StarBrand™) as well as Production (d+p digital + print production), Havas Worldwide Zurich and Havas Worldwide Geneva are among the most acclaimed agencies in terms of strategy and creativity. Our claim: Creating Future. The success of our clients, a track record of unequaled efficiency, as well as hundreds of awards – from ADC Cube and Effie Gold to Cannes Lions: they all testify to the successful performance of the Agency, one of Switzerland’s most important (see Ranking bsw leading swiss agencies) and most creative (see Creative ranking). With major branch offices operating in two parts of the country, our Agency is also among the few to bridge the gap between Switzerland’s language communities.

Havas Worldwide Digital

Havas Worldwide Digital is the integrated unit for Dialog and Online Marketing. Havas Worldwide Dialog & Digital became the first agency in the history of Swiss advertising to take home a Cannes Lion in Direct Marketing (2003).

StarBrand™

StarBrand™ is a specialized branding and strategy agency. The philosophy of StarBrand™: You need a strong brand if you wish to move people and markets today. With tools that are unique worldwide such as Brand Momentum and ProSumer studies we help our clients to develop their brands and to stand out in today’s competitive environment. Our experienced international team delivers top strategic services guided by vision and pursues a clear goal: to foster the long-term market success of our clients through creativity and innovative techniques.
StarBrand™ services:
Brand Consulting (Brand Strategy and Development)
Brand Valuation (Brand Momentum, ProSumer Studies)
Corporate Identity and Design
Digital Brand Management
Internal Branding
Naming
Retail/POS
Marketing Concept

d+p (digital + print production)

For an idea or concept to become reality, a great deal of expertise is required when it comes to handling Internet applications and print supports. As an independent unit of Havas Worldwide Zurich and Havas Worldwide Geneva, d+p (digital and print production) helps bridge the gap. d+p’s professionals thoroughly trained in Web-based and print applications carry out your project from A to Z. Even when times are hectic, they make certain that the production of on- and offline advertising supports is completed on schedule and in a cost-effective manner.

d+p comprises four areas of activity: 1. Print, 2. Digital, 3. Proofreading/Editing, 4. Production.

1. Print prepares electronic documents for further disposition. They are the basis for flawless processing in the reproduction format of your choice. All work is carried out by trained professionals with many years of experience and a feel for design and layout.

2. Digital taps the resources of the new media:

• Websites and Web-based applications (portals, Intranet, Extranet)
• Mobile websites and applications for smartphones and tablet PCs (iPhone, iPad)
• Social-media initiatives (e.g. blog layout and support, presence on Facebook and Twitter)
• Online advertising campaigns (banners, search engine marketing)
• Search engine optimization (SEO) and Web analytics

For jobs that must be outsourced such as specific programming, d+p serves as an effective interface with external experts.

3. Proofreading/Editing verifies all work done in-house in the three national languages and in English. This service is also separately to clients and suppliers.

4. Production is responsible for the flawless, cost-effective completion within budget of online as well as offline orders.

Havas Worldwide

Our Swiss agencies are part of a worldwide network of 316 agencies in 75 countries – globally networked power also available to clients in Switzerland. Headquartered in New York, Havas Worldwide is the largest division of the Havas Group, one of the world’s leading companies in the communication sector (Euronext Paris SA: HAV.PA).

Partners

Media: Mediaxis-MPG AG
Public Relations: Communicators AG